Meet Jamie O'Berry!

Jamie_OBerry

Jamie O’Berry is one of the most well-known artisans in Tampa Bay. Her business, O’Berry’s Succulents can be found online, at local markets, on display at restaurants like Fodder & Shine, & more. I have been so fortunate to have worked with her as a vendor and to know her as a friend. O’Berry’s is whimsical & natural and is a business that continues to blossom with Jamie and her father, Dan, at the helm. Jamie is one of the kindest people you will ever meet. She’s a fantastic listener, an avid foodie & traveler, and the business she’s built is inspiring. I feel so privileged to have been able to explore her personal garden where all the magic happens and I’m so pleased to get to share it with you. Enjoy Jamie’s words! -G

Photography by Bridge + Bloom.

Photography by Bridge + Bloom.

Tell us about yourself and what you do!

I'm Jamie and I guess I would describe myself as a professional gardener. My specialty is miniature garden landscapes that I create and sell at events all over the country. I also teach workshops in the Tampa Bay Area where I teach fun and unique designs and succulent crafts. I live in St. Petersburg with my three dogs, Joey, Willow and Truman.

My business started organically in 2012 when I decided to start selling my plant wares on Etsy. It was just a hobby, but I ended up meeting other local makers and they really inspired me to go to the next level and grow.

 

Madison Binder showing off a tea cup succulent arrangement by o'berry's succulents. Photography by Bridge + Bloom.

Madison Binder showing off a tea cup succulent arrangement by o'berry's succulents. Photography by Bridge + Bloom.

What’s 1 challenge you’ve faced and 1 success you’ve had since you’ve created your business? 

One challenge for me is time management. Honestly I'm so grateful for all the success O'Berry's has experienced so far. I feel like my greatest accomplishment is getting to do this every day for my job and make it full-time.

What’s the best piece of advice you’ve ever received and has it come in handy for you?

"You've got to grow or go” from Cathy Hughes on Radio One. It's encouragement to have the courage to grow.

When are you at your happiest? 

I'm my happiest when I'm really excited about a new project that I think will be successful. I'm also really happy when I find the perfect vintage ceramic cat to plant in.

Photography by Bridge + Bloom.

Photography by Bridge + Bloom.

What do you tell yourself when things get difficult? 

I can't think of many moments I would say something was difficult. Sometimes I tell myself to stop being a baby and get over something, but that's about it. 

What are you grateful for? 

I'm grateful to work with my dad every day and learn from such a talented artist and knowledgeable gardner.

Photography by Bridge + Bloom.

Photography by Bridge + Bloom.

What’s 1 personal goal and 1 business goal you plan to accomplish this year? 

One personal goal is to renovate my home. I bought it three years ago and have not focused on making it really comfortable due to the business. My business goal is to debut a new product line in July.

Where can you be found on a Tuesday afternoon? 

Tuesday afternoons I'm either working or grabbing a latte from Bandit Coffee.

Dawn Owens of alevri Marketplace holding a bouquet of succulents by O'berry's succulents. Photography by Bridge + Bloom.

Dawn Owens of alevri Marketplace holding a bouquet of succulents by O'berry's succulents. Photography by Bridge + Bloom.

How about on a Friday evening? 

Friday evenings I'm with my girlfriends, grabbing dinner and a drink in St. Pete.

A Sunday morning? 

Usually working a market or prepping a workshop.

Finish these sentences: 

I love: pizza!

I’m always looking for: vintage plant stands, ceramic cats, and rare plants.

My inspiration is: my favorite plant Instagram accounts: @botanicalsbybella, @aleajoy, and @pettingdogs. 

I’ll never: stop finding weird stuff to plant succulents in!