The Only Video Equipment You'll Need for Your Small Business

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Let’s dive into another Top Knot Tuesday post, Boss Babes! Today we’ll be giving you a tour of our video kit. We invested in some video equipment before launching Boss Babe Club because we wanted to incorporate video from the very beginning. By 2018, almost 80% of all online content will be video. And we’re sure you noticed that a very good photo will get 300 or 400 likes on Instagram (depending on how many followers you have — this is based an account we used to manage for a small business with 20K followers), but a decent video will receive over 1,000 impressions. Which would you rather have— the couple hundred likes or the thousand+ impressions? Yup. That’s what we thought. ;) 

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Don’t get intimidated at the idea of creating video for your small business! You don’t have to have expensive video equipment or have extensive editing skills to create interesting content that’s going to grab the attention of your audience & new customers. We’re going to peel back the layers behind our Boss Babe Wednesday interview features & Thursday Girls Night Recipe videos with our visual tour below. All of the video equipment we purchased is meant for shooting with a mobile phone and it can all be found at a reasonable price on Amazon. Next we’ll be investing in some equipment to shoot aerial footage and would be happy to share our tips & links when that takes place. Another tweak we’ll be making in the near future is to include captions in our Boss Babe Wednesday videos. One thing at a time, though. 

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Video content is important and relevant for creatives from all industries & backgrounds. Make it a goal to include video content in your content/marketing strategy this year if you haven’t already. It’s an amazing way to tell your business’ story. If you already create videos, evaluate how often and how they’re doing, then make any necessary tweaks. Happy shooting!

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Meet our best friend, the Ulanzi Smartphone Video Rig. It's small enough to fit in most travel totes and is adjustable, so you can use it with any cell phone. It's comfortable to hold and is great for one location filming with a tripod or shooting a live video while moving through different spaces. This perspective of the video rig is if you were shooting a video and were standing behind the camera. Available here

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Here's what our cell phone hand grip looks like all suited up with our Boya microphone, video light, & iPhone adapter. This perspective is if you were the interviewee and were situated in front of the camera. We recommend having an extra iPhone adapter specifically for your video kit. You don't want to arrive at your shooting location and realize you left your only adapter at home, right? Available here

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We use our Boya microphone to cancel out any extra background noise. Of course it's best to shoot in an atmosphere where you can control the noise levels, but there's always going to be white noise you don't notice until after you're editing the footage. So best practice is to plan on using the microphone(s) that make the most sense for you & where you're shooting. Available here

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We use our Ulanzi video light at every Boss Babe Wednesday shoot. Even when you think there's plenty of light, you could still use a bit more. It has a low to high setting on one side so you can choose how bright you'd like your setting. Available here

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This is our trusty, portable tripod. It has 3 height settings, so you can shoot on a tabletop or on the floor. It's sturdy and attaches to our video rig perfectly. Available here

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The cord on the left is our handy cable splitter. The cord on the right is our lapel mic. The splitter is so that we can plug in our noise canceling microphone and our lapel mic at the same time. Both mics need to connect to our iPhone. Find the splitter and the lapel mic on Amazon. 

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Oftentimes when we're recording a Boss Babe Wednesday video we need lots of cable to comfortably attach the lapel mic to our interviewee's shirt and run it under a table or across a room. This cable is 10 ft long and gives us plenty of space to capture the footage we need. Available here.

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This is our portable ring light! It's perfect for shooting a quick video on the go, especially if you're going to be the focus of it. It just clips onto the top of your cell phone and you push a button at the top to turn it on & off. Be careful that it's stored in such a way that nothing is pushed against it's on/off button, otherwise it'll be switched on when you're unaware and the battery will drain. Available here

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All of our video is shot on a iPhone 6 Plus. We use a silicone case to keep it safe in-between use. You can snag this case on Etsy here

What kind of video equipment are you using these days? Let us know how it’s working for you & what video questions you have in the comments below. If this post helped you, be sure to share it with another Boss Babe who might find it useful. Have lovely day!