Happy Boss Babe Wednesday! Today we’re introducing you to Francessca Randall, an independent real estate agent based in Tampa, FL. Francessca was a teacher when she decided to change her life and switch industries in 2016. She’s now a top realtor at her brokerage, Lombardo Team and is constantly working to exceed expectations, goals, & kick fear to the curb. I really appreciate her advice for Boss Babes looking to start their own business— Francessca has experienced doubt and fear along her journey as an entrepreneur but she always finds the courage to trust her own instincts and has learned how to balance life as a business owner & a mom to her young son.Read More
Business tips, interviews with women we admire, & good vibes.
Happy Boss Babe Wednesday! I’m thrilled to introduce you to a Boss Mom of 4 who is also a competitive tennis player and the Owner of a cute & curated boutique called Cultured Threads in Valrico. Jaime’s boutique began in her home and has grown into a retail space, but what’s remained the same is her commitment to her customers. As “the honest girlfriend”, Jaime has used customer feedback to her advantage and broadened the styles of clothing she offers so she can accommodate everything from flowy, bohemian vibes to fitted, chic looks. I hope you enjoy her warm spirit, words of wisdom, & honesty about raising a family, running a business, & trying to stay human.Read More
Hi Boss Babes! I hope you’re kicking this week’s butt & enjoying some much-deserved work/life balance (always important!). We have an amazing Boss Babe Feature for you with wedding photographer, Ashley Izquierdo. Ashley started her business after getting married and finding that there was something missing from her wedding photography experience. She wanted to create a much more personable experience & make her bride feel comfortable and excited about collaborating with a photographer on her special day.Read More
Hey, Boss Babes! I hope you’re having a great day no matter how your to-do list is behaving. ;) I wanted to share some updates on what we’ve been up to. We’ve been gearing up to launch our first ever membership, Babe Crafted. December 6 is National Microwave Oven Day and National Gazpacho Day, so naturally it made sense for the perfect launch date. Kidding! I love Gazpacho soup, but the date made sense for lots of other more sensible reasons. We have our final event of the year taking place tonight at Strands of Sunshine from 6 to 8 p.m. (RSVP here!), we’re exactly 6 months old, & we’re 3 weeks away from our public launch of the membership in January.Read More
Hey, Boss Babes! We're so pumped to introduce you to Jenny Miller & Katelyn Grady of The Body Electric Yoga Company in St. Pete. Jenny & Katelyn are partners in life & in business and they have so much wisdom to share about staring a business, maintaining work/life balance, & building community. They're both passionate about the mind/body balance that Yoga brings to their lives, and they aspire continue their own personal practice & help bring balance & flexibility to the lives of Yoga-enthusiasts from around the world. Jenny & Katelyn want us to check in with our physical & emotional state as often as we can. I've enjoyed learning about their journey as business owners & know that you will, too. Enjoy their words & stay boss.Read More
Happy Boss Babe Wednesday! Today we’ve decided to share quotes about overcoming difficulty with you. Tampa Bay Times says half the state of Florida is still without power because of Hurricane Irma & we can only imagine the other difficulties those who have been hit hard by this storm are facing. When faced with challenges, we look to to our friends & loved ones to get us through. Each of the quotes in today’s post is from one of our previous Boss Babe Wednesday feature interviews with a local Boss Babe we admire. We hope their words inspire you to keep moving towards your dreams & give you some strength as you face whatever challenges are ahead. Stay boss.Read More
Happy Hump Day, Boss Babes! You’ve reached the middle of the week & we’re sure you’ve been killing it every step of the way. We love sharing stories from Boss Babes about their goals & how they face challenges. It’s fun and inspiring to hear someone talk about what they love doing. It’s also truly helpful to learn from others as you set out on a similar adventure. So, for Boss Babe Wednesday this week, we’re sharing our past features with local, creative entrepreneurs and an amazing quote from each of them.Read More
We’re so excited to introduce you to Gayle Zerr of Florist Fire. We met Gayle four years ago when she was sharing a creative studio space in Seminole Heights with Ashlee Hamon of Ashlee Hamon Photography, Regina Rached of Regina as the Photographer, and Becky Daly of Daly Digs (then Tufted Vintage Rentals). Today she owns & operates a brick & mortar all her own in Hyde Park Village. The first time Gayle stepped into a floral shop was in high school. The artist in her found her creative footing in floral design 16 years ago and she hasn't looked back since. She's faced many challenges and used what she learned to grow her floral empire in a way that’s true to herself.Read More
Meet Jennifer Reilly Kelmer, our very first Boss Babe Club interviewee and first Boss Babe Wednesday feature. The first time I met Jennifer Reilly Kelmer was three years ago at an open house I was hosting on behalf of a venue I was Manager of called CL Space. She was wearing a colorful jumpsuit and was the Creative Director of a local stationary company at the time. I’m so grateful to have met her, because she’s added so much creativity and community to my life by introducing me to The Rising Tide Society and the opportunity to be an assistant coordinator with her wedding planning & design business, Oh Hello Events. I’m convinced my life would look quite different had I not met Jennifer, and I know for certain that Boss Babe Club would be a different place as well considering she and Antoinette Jonas of The Weekend Creative designed our logo & branding. Jennifer is incredibly kind, funny, and talented. She’s also super stylish and has great taste in music. I’m so excited to share her video & interview with you. Enjoy her words & humor!
Tell us about yourself and what you do!
My name is Jennifer and I am the founder & principal planner of Oh Hello Events. I plan and design thoughtful, colorful, and FUN weddings for creative couples in the Tampa Bay area! I am also a graphic designer and I freelance design for other small business owners.
How did your business begin?
I began my career working for a social stationery company that sold personalized wedding invitations online. I started out in client relations and was often managing accounts. I fell in love with the design side of things and taught myself the Adobe Creative Suite and became Creative Director within a couple of years. After working for about 7 years, I was itching to build my own brand using all the skills I'd learned, so I launched Oh Hello Events!
What’s 1 challenge you’ve faced and 1 success you’ve had since you’ve created your business?
The most challenging aspect of launching Oh Hello Events was balancing it with my full-time job. I really, really hustled, which meant I woke up at 5 a.m. every day to commute my hour to work, work until 4:30 p.m. and then rush to meetings, networking events, or just home to work straight from the office. If you're in this position, try to keep your energy up and embrace that busy season in your life. Things will balance themselves out.
The greatest success I've seen has been all the positive reviews from my clients. When a new one pops up in my email, I'm so grateful that they loved their service so much that they had to share with others.
You're a new mom! How has this journey changed you?
Becoming a mom has been the most interesting journey of my life. My baby daughter, Marigold, flipped my world (& my lifestyle) on its axis. We spend every moment together and I watch her grow every day. Being a mom has made me so happy, more confident, determined, and sometimes a little terrified. It's made me realize the importance of maximizing my time and paying attention to the details. She changes so quickly & I don't want to miss a thing.
What’s the best piece of advice you’ve ever received and has it come in handy for you?
When I was a kid, my Dad emphasized the importance of answering all the questions when you're working on something - who, what, when, where, why, and how. I think that piece of advice has made me a pretty effective communicator, which has been the most important skill throughout my career.
When are you at your happiest?
I'm happiest when I'm surrounded by my husband, baby, dog (Schmoopy), and cat (Frasier). When everyone is together, it's like our little world is complete.
What do you tell yourself when things get difficult?
I always remind myself to place mind over matter. As long as you can keep yourself grounded, you can think yourself out of most problems.
What’s one personal goal and one business goal you plan to accomplish this year?
Personally, I want to get my house organized! I tend to toss things around while I'm rushing to get things done. I follow so many gorgeous and inspirational design related Instagram accounts so I have all these beautiful ideas. It's time to make them happen! A professional goal I hope to achieve is to double the amount of freelance graphic design work I am doing. Design gigs are so fun for me, and they really help balance out my schedule with my event work.
Where can you be found on a Tuesday afternoon?
With my little girl being so young, you'll often find me on the couch working on my laptop while baby naps in her bouncer in front of me. There, or off doing some damage at Target.
How about on a Friday evening?
My husband and I like to go out to eat on Friday nights - always casual - and sometimes we'll pick up our two little nieces and make it a party. Favorites at the moment are Cappy's, Fodder & Shine, and Daily Eats. It's been a while, but pre-baby I loved concerts & comedy and would stalk Bands in Town just hoping for the perfect weekend show to pop up.
A Sunday morning?
Sunday mornings are for watching the previous evening's Saturday Night Live (if it was new), going for a walk, and brewing a GIANT pot of coffee.
Finish these sentences:
I love: anyone or anything that can make me laugh!
I’m always looking for: my keys. For real. Have you seen them?
My inspiration is: my baby girl. I want to build her a beautiful childhood.
I’ll never: stop believin’.