The Only Video Equipment You Need for Your Small Biz

The Only Video Equipment You Need for Your Small Biz

Let’s talk about video equipment, Boss Babes! Don’t worry— for under $60, you can have a video kit that’s mobile & easy to use for your small business. In 2017 we shared photos and links all about the equipment we used to create out Boss Babe Features, recipe content, & more. The time has come to share how these items have held up, what’s changed, & what we’d recommend. Jump in!

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14 Ways to Deal with Rejection

14 Ways to Deal with Rejection

Hello, hello! I hope you’re having a great week, Boss Babe. We choose small business topics that are educational and positive, because we want you to have information & inspiration you can carry into your day and business. The topic of ‘rejection’ might not come off as having a silver lining, but we promise it does! We asked 14 business owners how they deal with rejection, because let’s face it, no matter what your business is or your experience level, we’ve all had to bounce back from not being chosen for the job. Take solace in the ways these amazing women have become resilient, focused, & positive about letting go of what isn’t a good fit.

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How to Set Pricing for Your Business

How to Set Pricing for Your Business

Good morning, Boss Babes! Happy Top Knot Tuesday. We've got tips from 5 spectacular Boss Babes from different industries sharing how they set pricing for their business. We have insight from a swimwear designer, a photographer, a kitchen & bath design expert, a stationery designer, & a digital marketing agency. Even though these ladies all come from different backgrounds, the common thread in their tips is that you should do your research & then stick by what you believe your products and services are worth.

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The Only Video Equipment You'll Need for Your Small Business

The Only Video Equipment You'll Need for Your Small Business

Let’s dive into another Top Knot Tuesday post, Boss Babes! Today we’ll be giving you a tour of our video kit. We invested in some video equipment before launching Boss Babe Club because we wanted to incorporate video from the very beginning. By 2018, almost 80% of all online content will be video. And we’re sure you noticed that a very good photo will get a few hundred likes on Instagram, but a decent video will receive over 1,000 impressions. Which would you rather have— the couple hundred likes or the thousand+ impressions? Yup. That’s what we thought. ;) 

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How to Set & Smash Goals in 3 Easy Steps

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Amy Poehler said “Great people do things before they’re ready.” We believe that’s entirely true and want you to be as ready as possible for when the impossible hits your desk. Success is inevitable when you set goals because you’ve crafted a plan and are ready for the outcome. We want to hear about the goals you’ve made for yourself! And if you haven’t set any for yourself or your business yet, that’s okay. We can help with our tips below and our goal-setting collaboration with Market Mafia. Check them both out below. ;)

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Here are our tips on how to create & smash your goals in 3 easy steps. 

Step 1. Draft your plan. What’s your style? Are you a note-taker? A vision board maker? Whatever it may be, note where you want to be by the end of the summer. Then do the same for the end of 2017. Goals should be measurable and have a time limit. Not because we want to pressure you, but because having boundaries will help you stay on track. Once you know what you’re aiming for, you’re gonna feel a world of difference. Feel good yet? Just wait!

Step 2. Design the details. Once you’ve got your outline, now you can map out the routethat gets you from point A to point B. If your goal is to launch a new product line, make note of all the steps needed to officially launch; for example: product design, product photography, launch date, sales strategy. If your goal is to read more, identify the kinds of things you enjoy reading & ask around or do some research to find the stories that are going to inspire you. 

Step 3. CELEBRATE. We oftentimes make the mistake of moving ahead too quickly, but instead need to take the time to shake, shake, shake our accomplished goals off (in a good way!). Bust out the bubbly, call your best babes, & revel in the fact that you set out to make something tangible happen and DID THE THING. #winning #goaldigger

Tara Dallas Britton and Kimberly Wallace Rydinsky of Market Mafia. Photography by Jeremy Halpern.

Tara Dallas Britton and Kimberly Wallace Rydinsky of Market Mafia. Photography by Jeremy Halpern.

Were our tips helpful? Let us know! Also, we teamed up with Tara & Kim of Market Mafia to help set goals, then smash them. We helped them to establish some goals such as growing their audience, monetizing their blog & content, and establishing a bigger presence in Tampa Bay. We’ll also be helping them to design the details & will document the process along the way so we can share advice, lessons learned, & of course successes with you. Read their responses about goal-setting below and stay tuned. We’ll be sharing how their first batch of goals are coming along at the end of summer in September.

How do you feel about Market Mafia right now and how do you think establishing goals will help you?

We feel really proud of Market Mafia and what we've accomplished so far in just the first six months of our concept and site being shared with the world. That being said, we are both driven by big dreams and want to attain so much more for our business...but where to start next is a slightly daunting area for us. 

Establishing written goals (and steps as to how we plan to fulfill those goals) is setting us up for success as cheesy and cliche as that may sound. We're both visual people, so seeing our set tasks in black and white makes them easier for us to process and attack.

What goal do you think will be the most challenging and why?

We both feel that monetizing the business will be the most challenging step for us. Of course we always wanted Market Mafia to bring in funds, but building our brand and our relationships with vendors, consumers and community leaders has been our main focus from day one. 

Plain and simple we don't like asking for money. And what to charge? But sponsorships from local businesses seems like a good place to start with, as well as merchandise. 

What goal are you most excited about and why?

Strangely, also the same one about monetizing the business. Yet, not for the reasons you may think. Yes income would be great, but merchandise was one of our earliest dreams and when (not if) we bring that to life - that will fulfill an original goal of ours. We feel this goal will also be the most challenging and we've never been a team to back down from a challenge...those often produce the best reward. 

What advice would you give to someone looking to set some goals for their business or side-hustle? 

Write them down. Now. Don't wait. You may feel like you're too busy to stop and carve out some time to make goals. You're not. Having so many goals in an abstract form can get messy up in the brain; but once they're down on paper, they stare at you every day. You can't forget them. They hold you accountable. Make the time and prioritize setting goals.  Writing them out with steps on how to accomplish them will (hopefully) remove the fear and feelings of being overwhelmed because we will have small accomplishments (checking the boxes) with each goal.  Goal setting will keep us focused as well since we feel that our idea of the Market Mafia can go in a thousand different directions if we let it.

Tara Dallas Britton and Kimberly Wallace Rydinsky of Market Mafia. Photography by Jeremy Halpern.

Tara Dallas Britton and Kimberly Wallace Rydinsky of Market Mafia. Photography by Jeremy Halpern.

Do you have goals set for 2017? How about for this summer? We wanna hear about them! We'll cheer you on along the way! Comment below or get in touch on our Facebook & Instagram